New Standard for Soy Sauce: The Innovation of Transparency

Jul 16,2025YU OGURA

With over 150 years of history, the long-established soy sauce maker from Kumamoto, Fundodai, has developed a revolutionary transparent soy sauce—called "Clear Soy Sauce."

Visually, it looks like a clear broth, but one sip reveals a surprisingly rich aroma and deep umami, just like traditional soy sauce. This bold concept of "colorless soy sauce" perfectly embodies the fusion of tradition and innovation.

Expanded Uses Thanks to Its Transparency

Unlike regular soy sauce, which can discolor ingredients, clear soy sauce enhances umami while preserving the natural appearance of the dish. It’s favored by professional chefs and food stylists, and is also gaining popularity among social media-conscious users.

Fundodai’s Craftsmanship and Dedication

The contradiction of maintaining the essence of soy sauce while removing its color has been solved through fermentation expertise and proprietary techniques. By eliminating pigments while retaining umami and aroma, a truly new kind of seasoning has been born.

 

Commitment to Safety and Quality

  • No chemical seasonings

  • Gluten-free

  • Fully produced in-house at a domestic facility

Soy sauce still has room to evolve. Clear Soy Sauce by Fundodai is a truly innovative product that proves it.

 

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